عنوان

Virtual social identity and consumer behavior

شابک

9780765623959 (cloth : alk. paper)

شابک

0765623951 (cloth : alk. paper)

زبان متن نوشتاري يا گفتاري و مانند آن

لاتين

نام نخستين پديدآور

Natalie T. Wood and Michael R. Solomon

عنوان اصلي

Virtual social identity and consumer behavior

محل نشرو پخش و غیره

Armonk, N.Y. :

نام ناشر، پخش کننده و غيره

M.E. Sharpe :

تاریخ نشرو بخش و غیره

c2009.

نام خاص و کميت اثر

xv, 230 p. :ill. ;24 cm.

متن يادداشت

مرجع به حساب نمي آيد

متن يادداشت

Includes bibliographical references and indexes.

متن يادداشت

I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.

عنصر شناسه ای

Group identity.

عنصر شناسه ای

Consumer behavior.

عنصر شناسه ای

Virtual reality.

شماره رده

عنصر شناسه اي

مولف

عنصر شناسه اي

Solomon, Michael R.

عنصر شناسه اي

Wood, Natalie T.,

تاريخ

1970-