عنوان
پدید آورنده
موضوع
رده
EB, HF5415.153 .K53 2005
EB
,
HF5415
.
153
.
K53
2005
کتابخانه
محل استقرار
استان: خراسان رضوی ـ شهر: مشهد
159139619
IR
161 EBL
انگلیسی
IR
Blue ocean strategy
[Book]
:How to create uncontested market space and make the competition irrelevant [electronic resource]
/ W. Chan Kim, Renaee Mauborgne
Boston, Mass.
: Harvard Business School Press
, 2005.
xv, 240 p.
: ill., chart
Electronic
Index
Bibliography:p.223-229
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
New products
Market segmentation
EB
,
HF5415
.
153
.
K53
2005
Kim, W. Chan
Mauborgne, Renaee
ایران
Blue ocean strategy
عادی
محرمانه
harvard.pdf
2924015
مدیر
متن
0
161 EBL
old catalog
e
BL
1
a
Y
