/ Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach.
London
: Routledge, Taylor & Francis Group
، 2017
، 2017
xxii, 341 pages
"First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees."
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Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach
Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.