Library management and marketing in a multicultural world: Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006
[book]
/ edited by James L. Mullins
Munchen
: K. G. Saur
، 2007
xvi, 366 p.
: ill
IFLA publications
: 125
Includes bibliographical references
Library administration
Libraries
-- Congresses
-- Marketing -- Congresses
025
.
1
I11L
2006
Mullins, James L.
1949-
، 1949-
creator
IFLA Management and Marketing Section Conference
International Federation of Library Associations and Institutions. Management and Marketing Section