The Effect of Hybridization Strategy on Customer Satisfaction with Mediating Role of Artistic Elements
Dissertation
Kimiya Fazlzadeh
Faculty of Economics and Management
1400
75p.
cd
degree of Master
Management
1399/11/28
Tabriz
This study draws on the construct of using artistic elements in store atmosphere to address one of the latest developments in that field “Artification”. Since there was no research or articles based on the art choices made by the luxury retail stores in shopping malls of Tabriz city, Iran, this research gathered the actual same information of the worldwide luxury brands as much as possible, for Roman, Sarar and Yargici luxury brand retail stores. We conduct an applied research with descriptive survey method. The Population of interest is the customers who have entered these luxury brand stores as a purchaser at least once. Our sample size is indefinite yet. Data collected with self-administered questionnaires of Structural Equation Modeling is analyzed with smart PLS software
فاقد چکیده فارسی
تاثیر استراتژی ترکیبی بر رضایت مشتری با نقش میانجی عناصر هنری