:the revolutionary new way to increase sales, build your brand, and get exceptional results
/ Jeremy Wright
New York
: McGraw-Hill,
, c2006.
xiv, 321 p. ill. 23 cm.
Includes bibliographical references (p. 307-308) and index.
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Blogging basics -- Getting into the blogging mindset -- The power of blogs for business -- How your company can use blogs -- How to market your company using blogs -- Using blogs to increase internal communication -- Find out what's being said about your company & products -- Participating in your blog -- Dealing with negativity -- How to succeed in your blogging -- The future of business blogging.