عنوان

Logo design workbook

159253032X

IR

EB26850

انگلیسی

IR

Logo design workbook

[Electronic Resource]

:a hands-on guide to creating logos

/ Sean Adams & Noreen Morioka with Terry Stone

; designed by Sean Adams & Jennifer Hopkins

Gloucester, Mass.

: Rockport Publishers,

, c2004.

240 p. ill. (chiefly col.) 24 cm.

e

ng

Includes bibliographical references (p. 240).

IntroductionWhy and what --Why a logo? --HistoryStrategy -- What is a logo? --Wordmark --Symbol --Monogram --The1.Answer who, what, why? --2.Identify, dont't explain --3.Understand limitations --4.Be seductive --5.Make mnemonic value --6.Pose a question --7.Design for longevity --8.Make the logo the foundation of a system --9.Design for a variety of media --10.Be strong -- Logo developmentTypography --Color --Image/iconography --Shape -- Hierarchy and scale --Static vs. changeable --System dynamics -- Creating a kit of parts --Various media --Liska + Associates --Hotel 71 --Segura, Inc. --Segura, Inc. ------Mr. Keedy --OK -- Implementing logos --Rollout --Anatomy of a standards manual -- Various media --SamataMason --Metropolitan Market --AdamsMorioka, Inc. --Sundance Film Festival --Mevis & van Deursen --City of Rotterdam --AdamsMorioka, Inc.--Nickelodeon Case Studies --Staying involved: auditing systems --Case studies --AdamsMorioka,Inc.Beverly Hills --Atelier Works --London --blue river --Newcastle upon Tyne -- Cahan & Associates --San Francisco --Chermayeff & Geismar --New York --Concrete Design Communications, Inc. --Toronto --CP-d -- Melbourne --Crosby Associates --Chicago --Doyle Partners --New York --Dynamo --Dublin --Format Design --Hamburg --Frankfurt - Balkind --New York --Johnson Banks -London --Kinetic Singapore -- Singapore --KINETIK --Washington D.C. --KROG --Ljubljana, Slovenia --Landor Associates --San Francisco --Landor Associates International Limited --Tokyo --Liska + Associates --Chicago --Manx Kommunikationsdesign --Essen --Methodologie --Seattle --Morla Design --San Francisco --Ogilvy & Mather --New York --Pentagram Design -- New York --Pentagram Design --San Francisco --Pentagram Design Ltd. --London --PhD --Santa Monica --Porto+Martinez designStudio --Rio de Janeiro --Rigsby Design --Houston --Steinbranding --Buenos Aires --Stilradar --Stuttgart --Untitled --Kent, England --VSA Partners --Chicago --John Bellenberg --Belfast, Maine --Designer logo gallery --Lost logos --Logo gallery --Designer directory.

Logography

Adams, Sean.

Morioka, Noreen

Stone, Terry

ایران

159253032X.pdf

محرمانه

محرمانه

159253032X.pdf

0

متن

old catalog

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