عنوان
پدید آورنده
موضوع
رده
HF5827.9 .P78 2004
HF5827
.
9
.
P78
2004
کتابخانه
محل استقرار
0805846417
IR
EB22481
انگلیسی
IR
The psychology of entertainment media
[Electronic Resource]
:blurring the lines between entertainment and persuasion
/ edited by L.J. Shrum
Mahwah, NJ
: Lawrence Erlbaum,
, c2004.
xvi, 360 p. ill. 23 cm.
e
ng
Includes bibliographical references and index.
Subliminal advertising
Advertising- Psychological aspects
Mass media- Psychological aspects
Persuasion (Psychology)
Manipulative behavior
659
.
1
.
01
9
HF5827
.
9
.
P78
2004
Shrum, L. J
ایران
0805846417.pdf
محرمانه
محرمانه
0805846417.pdf
0
متن
old catalog
e
BL
1
a
Y
