Getting started in personal and executive coaching
[Electronic Resource]
:how to create a thriving coaching practice
/ Stephen G. Fairley, Chris E. Stout
Hoboken, N.J.
: J. Wiley & Sons,
, c2004.
x, 356 p. ill. 23 cm.
(Getting started in)
e
Includes index.
ng
Decisions, decisions-- personal coaching or business coaching? -- Target your market or waste your time -- The 12 largest markets where coaches are making money right now -- It takes money to make money : financing your business -- What to buy on a budget : creating your financial plan -- Building a successful business requires a solid plan -- You only get one chance : seven tools for making a great first impression -- Relationships and referrals : networking, strategic referral partners, and centers of influence -- 15 key strategies for finding your first 10 clients -- Why most marketing fails : the top 10 marketing mistakes beginning coaches make -- From counseling to coaching : constructing a connection, bridging the gap, and defining the differences -- Harnessing the power of internet marketing, e-zines, and web sites -- The seven secrets of highly successful coaches.