عنوان
پدید آورنده
موضوع
رده
HG9169 .C3M3 2012
HG9169
.
C3M3
2012
کتابخانه
محل استقرار
IR
3947
انگلیسی
IR
Marketing death
[Book]
:culture and the making of a life insurance market in China
/ Cheris Shun-ching Chan
New York, N.Y.
: Oxford University Press,
, c2012.
286p.
: ill.
Language: انگلیسی
Print
Includes bibliographical references and index.
"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.
Is China an inviting place for life insurance? : societal conditions, the market, and remaining puzzles -- Defining life insurance and product development : divergent institutional logics -- Manufacturing sales agents : cultural capital and management strategies -- Making transactions : selling strategies and sales discourses -- Buying life insurance : multiple motives but consistent preferences -- How culture matters : culture, market, and globalization.
Life insurance--Social aspects--China
HG9169
.
C3M3
2012
Chan, Cheris Shun-ching
ایران
old catalog
p
BL
1
a
Y
