/ Wendy Jansen, Wilchard Steenbakkers and Hans Jeagers
Aldershot, England ;Burlington, VT
: Gower,
, c2007.
xii, 146 p. , ill. , 25 cm.
Language: انگلیسی
Print
Includes bibliographical references (p. [133]-140) and index.
Introduction -- What is a business model? -- Innovation, customisation and authenticity -- The chameleon model -- The innovator model -- The foyer model -- Business dynamics.