عنوان
پدید آورنده
موضوع
رده
HF5415.32 .S6C6 2009
HF5415
.
32
.
S6C6
2009
کتابخانه
محل استقرار
IR
145
انگلیسی
IR
Consumer behavior
[Book]
:buying, having, and being
/ Michael R. Solomon
8th ed.
Upper Saddle River, NJ
: Pearson/Prentice Hall,
, c2009.
xxv, 720 p. , col. ill. , 29 cm.
Language: انگلیسی
Print
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
Consumer behavior
HF5415
.
32
.
S6C6
2009
Solomon, Michael R.
ایران
old catalog
p
BL
1
a
Y
