Second-wave feminist identities need to be understood as a product of a specific historical formation. These identities were frequently formed through a rejection of, and in opposition to, 'other' femininities and were often seen as opposed to, and 'outside', popular culture. This selection of publications by Joanne Hollows shows how feminist tastes are based on a rejection of both the' easy' pleasures associated with popular culture and the people who have a taste for these popular forms. The legacy of second-wave feminist thought makes it difficult to think through alternative ways of conceptualizing the relationship between feminism and popular culture. However, there is much to be learned by analyzing how feminism, and 'the feminist', has been produced, negotiated and reproduced within the popular. To do so also involves identifying how the generational politics of feminism produce different relationships with the popular. Just as the identity of the feminist was based on a refusal of the popular, it was also predicated on an escape from 'home' and maintaining a distance from the woman associated with domestic space, 'the housewife'. Not only does this produce particular difficulties for theorizing how elements of feminism might be articulated within domestic popular culture, but it also makes it difficult to conceptualize new domestic femininities that might emerge between the feminist and the housewife. By treating domestic femininities and masculinities historically through looking at case studies of domestic cookery, it becomes possible to identify how elements of feminism have been articulated within popular domestic practices.