Why visuals matter -- Image bit news -- Visual framing -- Facing the electorate -- Visual bias -- Visual influence -- Taking television seriously.
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'Image Bite Politics' systematically assesses the visual presentation of presidential candidates in network news coverage of elections and connects these visual images with shifts in public opinion. The authors highlight the remarkably potent influence of television images when it comes to evaluating leaders.
Image bite politics.
9780195372076
Elections-- United States-- Psychological aspects.
Political psychology.
Presidential candidates-- United States-- Public opinion.
Public opinion-- United States.
Television broadcasting of news-- United States.
Political psychology.
POLITICAL SCIENCE-- Political Process-- Elections.