عنوان

Sport in consumer culture /

0333912853

0333912861

9780333912850

9780333912867

b781748

Sport in consumer culture /

[Book]

John Horne.

New York :

Palgrave Macmillan,

2006.

xii, 200 pages ;

24 cm

Includes bibliographical references (pages 169-192) and index.

1. Introduction -- Introduction : sport, consumption and the cultural turn -- Sport : a contested concept -- Consumer society and culture -- Theoretical approaches to consumption and consumer culture -- Understanding contemporary consumer culture -- And finally : an introduction to the discipline and the rest of the book -- The structure of the book.

pt. I. Globalisation, consumerisation and the mass media -- 2. Consumer culture and the global sports market -- Introduction -- The development of the mass market for sport in the UK and North America -- The global sporting goods market -- Estimating the economic significance of sport in the UK -- Professional sport, commercialisation and consumer culture -- Making the majors -- Market football : a case study -- Investigating fans and the sport consumer -- Marketing strategies in sport -- Conclusion -- 3. Sport, consumerisation and the mass media -- Introduction -- The sport-media relationship -- The growth of sports coverage in the contemporary mass media -- Producing sport for the media -- Ownership and control in media and sport -- The contemporary politics and economics of media ownership and control -- 'Murdochization' : a media-sport business strategy -- The escalation of sports media rights -- Constructing sport : sports journalism -- Consuming sport : the audience for media sport -- Sport and the new media -- Conclusion.

pt. II. Commodification, regulation and power -- 4. Advertising, sponsorship and the commodification of sport -- Introduction -- The formation of consumer culture -- The first phase of consumer culture -- The second and third phases of consumer culture -- Advertising and the production of consumption through sport -- Global sports goods and brands -- Michael Jordan, Beckham-mania and the sport celebrity endorsement culture -- Sport and commercial sponsorship -- The growth of commercial sponsorship -- Developments in sports sponsorship in the UK -- Problems with sponsorship -- Conclusion -- 5. Sport, social regulation and power -- Introduction -- Neo-liberalism and sport -- The neo-liberal state and sport in the UK -- Contemporary contradictions in sports provision -- Regulating and protecting the sports consumer -- From social citizens to citizen-consumers -- The regulation of commercial sport -- The regulation of sport as practice -- The influence of the European Union on sports policy -- Promoting major sports events and locations -- Perspectives on the promotion of major sports events and locations -- Conclusion.

pt. III. Lifestyles, identities and social divisions -- 6. Sport, identities and lifestyles in consumer culture -- Introduction -- Understanding lifestyles in consumer culture -- Identities and consumption -- Body styles, lifestyles and consumer culture -- The 'obesity epidemic', health and physical education -- Sport and identity -- Lifestyle sports and identities -- Sport in contemporary capitalism -- Conclusion -- 7. Sport and social divisions in consumer culture -- Introduction : two views of the changing social context -- Social divisions inside the culture of the market -- The divisiveness of social exclusion -- Sport and social divisions of class -- Gender, sport and consumer culture -- The gendered consumption of sport -- 'Race', consumer culture and sport -- Age, generation and the life course of consumption -- Catching them young? -- Conclusion -- 8. Conclusion -- Review of the book -- Critique of sport in capitalist consumer culture -- For a sociology of sport in consumer culture -- The politics of consumer activism in sport.

0

0

0

0

Drawing on recent developments in sociological theory and research, particularly in relation to debates about culture and consumption, this book examines how sport - as both recreational practice and commercial spectacle - has become more central to the capitalist 'economies of signs and space'.

Sports-- Economic aspects.

Sports-- Sociological aspects.

Sports-- Economic aspects.

Sports-- Sociological aspects.

Horne, John,1955-

20201206202512.0

[Book]

Y