Distributed in the United States and Canada exclusively by Palgrave Macmillan,
2009.
1 online resource (xviii, 278 pages)
Includes bibliographical references (pages 245-262) and index.
Introduction : television's transnational paradign shift -- Pioneers in satellite television, 1982-4 -- The difficult expansion of Europe's satellite TV market, 1985-9 -- The end of a chimera? -- Ushering in a new era : European regulation and satellite technology -- The advent of transnational advertising -- Public broadcasters : coming to terms with the new media order -- Key entertainment genres and channels in transnational television -- Powering tomorrow's European television : American TV brands and diversified entertainment conglomerates -- The sun always shines on global news TV networks -- Reasons and strategies for crossing borders -- When the local meets the global : transnational TV networks -- Reconfiguring communications networks : television for a global order -- Conclusion : new world, new networks.
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Today transnational TV networks count among television's most prestigious brands and rank among Europe's leading TV channels. This is the first, dynamically told story of the extraordinary journey of transnational television in Europe from struggling origins to its present day boom. It is based in extensive research into the international television industry and makes full use of its author's remarkable access to leading industry figures, from Sky and Turner to Discovery and BBC World. The tale begins with a few cross-border TV channels, who fought hostile governments, faced antagonism from the.
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