A Biblical model for leadership: the shepherd -- Three questions you must answer -- The fourth question -- Marketing the church -- The little things -- Effective follow-up strategies -- Great expectations -- Reflections on "traditional" worship -- Preaching -- Pastoral care -- Weddings and funerals -- Troubled waters: dealing with opposition -- Becoming a visionary leader -- What you need to know about staff -- Fund-raising -- The qualities of an effective pastor -- Avoiding burnout and other personal advice -- A postscript and a word of encouragement.