developing your skills for greater effectiveness /
Calvert Markham.
4th ed.
Sterling, VA :
Kogan Page,
2004.
1 online resource (vii, 225 pages) :
illustrations.
Gale virtual reference library
Includes bibliographical references (page 217) and index.
Preface -- Acknowledgements -- The nature of consultancy -- Managing a consultancy business -- Product definition and marketing in consultancy -- The consultancy sales process -- Conducting specific sales transactions -- Consultancy problem solving -- Commercial aspects of consultancy -- Operating a consultancy project -- Managing client relationships -- References -- Index -- Further reading from Kogan Page.
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Comprehensive guide for all consultants looking to provide a first class service to their clients, and who wish to become expert practitioners. The book shows how consultants can develop their performance in a wide range of areas, including: product development and marketing in consultancy; selling and managing consultancy projects; consultancy problem solving; running a consultancy business; and managing client relationships.