عنوان
پدید آورنده
موضوع
رده
HD9708.A2 F76 2003eb
HD9708
.
A2
F76
2003eb
کتابخانه
محل استقرار
1845206282
9781845206284
1859736378
1859736424
9781859736371
9781859736425
b774356
The image factory :
[Book]
consumer culture, photography and the visual content industry /
Paul Frosh.
1st ed.
New York :
Berg,
2003.
1 online resource (x, 237 pages).
New technologies/new cultures series
Includes bibliographical references (pages 219-232) and index.
Introduction : the making of ordinary images -- From the library to the bank : the emergence of stock photography -- Shooting for success : stock photography and production of culture -- The archive, the stereotype, and the image-repertoire : classification and stock photography -- The image of romance : stock images as cultural performances -- Rhetorics of the overlooked : the communicative modes of stock images -- And God created Photoshop : digital technologies, creative mastery, and aesthetic angst -- The realm of the info-pixel : from stock photography to the visual content industry.
0
Quietly but implacably, powerful transnational corporations are gaining power over our visual world. A 'global, visual content industry' increasingly controls images supplied to advertisers, marketers and designers, yet so far the process has, parado xically, evaded the public eye. This book is the first to expose the interior workings of the visual content industry, which produces approximately 70% of the images that define consumer cultures. The corporate acquisition of major photographic and f ilm archives, as well as the digital rights to much of the worlds fine art, is having a profound e.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Image factory.
9781859736371
Advertising-- Social aspects.
Consumption (Economics)-- Social aspects.
Intercultural communication.
International business enterprises-- Social aspects.
Photographic industry.
Advertising-- Social aspects.
Aspect social.
Beeldcultuur.
Beeldmateriaal.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Communication interculturelle.
Consommation.
Consumption (Economics)-- Social aspects.
Foto-industrie.
Industrie de la photographie.
Intercultural communication.
International business enterprises-- Social aspects.
Photographic industry.
Publicité
BUS-- 002000
659
.
1/042
22
HD9708
.
A2
F76
2003eb
21
.
42
bcl
Frosh, Paul.
20201203064022.0
pn
مطالعه متن کتاب [Book]
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