An introduction to trust -- pt. 1. Authentic trust is the gold standard. Authentic trust ; The authentic trust benchmark ; The application of authentic trust -- pt. 2. Network trust. Network trust in action ; Radical strategies for networks of value ; A world running on network trust ; Building network trust in an adversarial world ; Network trust and federation -- pt. 3. Authority trust. The crucial link between authority trust and business risk ; A case study in authority trust and institutions: when POSIWIDS collide -- pt. 4. Commodity trust. The commodity trust deal and its effects ; Commodity trust and radical brand solutions ; Commodity trust in contracts -- pt. 5. Managing the different sorts of trust. The philosophy of managing risk ; The cultural foundations of trust ; Working with trust, power and risk.
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"In this book Aidan Ward and John Smith propose that the key to understanding and improving the potential for business success lies in the power of trust. By delving into the complex issue of how an organization operates they uncover how relationships between people have a direct link to value creation. Through the authors' discussion of the uncertainties and risks that face all business they demonstrate how the relationship between individuals needs to be actively developed in order to cope with, and capitalise upon, this environment. In essence we need to understand trust to see how it can work as a business model."--Jacket.