Routledge advances in management and business studies ;
22
"First published 2002 by Routledge"--Title page verso.
Includes bibliographical references (pages 255-277) and index.
Book Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Innovation as strategic reflexivity; Theory; The postmodern challenge: from economic to creative management; Interactional innovation: a neo-Schumpeterian model; Innovation as a strategic process; Externally oriented innovations activities in the firm; From low-tech to high-tech: technological and marketing strategies for finding new markets and technologies; Dependent innovation: low technology and small enterprises in Denmark; When market research may hinder the development of discontinuous new products.
0
This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles.