عنوان

Effective internal communication /

074945492X

9780749454920

074945265X

9780749452650

b757587

Effective internal communication /

[Book]

Lyn Smith with Pamela Mounter.

2nd ed.

Philadelphia :

Kogan Page,

2008.

1 online resource (xiv, 274 pages) :

illustrations

PR in practice series

Includes bibliographical references (pages 259-265) and index.

Cover -- Copyright -- Contents -- About the author -- About the editor -- Preface -- Acknowledgements -- Introduction -- Part 1 Setting the Scene -- Chapter 1 What is internal communication? -- THE HISTORY -- TECHNOLOGY ADDED -- WHERE IT SITS IN THE ORGANIZATION -- Chapter 2 What does it take to be an internal communicator? -- WHERE TO NOW FOR THE INTERNAL COMMUNICATOR? -- HOW OTHERS SEE IT -- Chapter 3 Your audience -- who are they? -- FRONT-LINE STAFF -- SUPERVISORS/LINE MANAGERS -- SENIOR MANAGEMENT/MIDDLE MANAGEMENT -- BOARD/DIRECTOR -- VOLUNTARY SECTOR -- TRUSTEES, VOLUNTEERS, MEMBERS -- AT ONE REMOVE -- CREATIVES AND SPECIALISTS -- DIVERSITY -- SEGMENTATION -- THE WAY AHEAD -- Chapter 4 Theories into practice -- THE FOUR CULTURES OF THE ORGANIZATION -- PROCESS THIS WAY OR GIVE US A SIGN -- GOLDEN OLDIE REVISITED -- SEMIOTICS -- READING THE SIGNS -- FOCUS ON THE MASS OR THE INDIVIDUAL -- THE INDIVIDUAL REVISITED -- SHALL WE DANCE? THE COOPERATIVE MODEL -- COMPUTER-MEDIATED COMMUNICATION AND THE IMPLICATIONS -- Chapter 5 Managing internal communication in-house -- THE BUSINESS CASE -- WHO DOES IT -- HOW INTERNAL COMMUNICATION IS REWARDED -- SO, HUMAN RESOURCES OR PUBLIC RELATIONS? -- CENTRALIZED OR DECENTRALIZED -- Chapter 6 Outsourcing the internal communications function -- THE BUSINESS CASE -- WHAT CONSULTANCIES CAN OFFER -- REASONS TO BE CAUTIOUS -- GETTING THE BEST FROM YOUR CONSULTANCY -- Chapter 7 How the legal framework fits in -- GENERAL COMMUNICATION MINEFIELDS -- IN THE WORKPLACE ITSELF -- Chapter 8 The channels, vehicles and activities -- WHAT IS THE MESSAGE? -- FACE TO FACE -- ONE TO ONE -- FACE TO FACE -- EN MASSE -- PRINT -- BROADCAST AND AUDIO-VISUAL -- INTERNET DRIVEN -- CORPORATE GLUE -- GAMES, ETC -- EVENTS -- ENVIRONMENT -- CORPORATE SOCIAL RESPONSIBILITY -- Chapter 9 Who uses which media for what -- THE MANAGER'S PERSPECTIVE -- TOP DOWN -- BUT WHAT ABOUT THE WORKERS? -- ENSURING SOMEONE IS LISTENING -- UNBLOCKING THE BLOCKAGES -- MEDIA OR SYMBOL? -- THE INVISIBLE WEB -- Chapter 10 The receiving end -- STAFF PERCEPTIONS -- IS THERE ANYBODY THERE? -- INVOLVEMENT THE KEY -- LAST ON THE BANDWAGON? -- GIVE THEM WHAT THEY NEED TO DO THE JOB -- THE IN-HOUSE LANGUAGE -- UPWARDS COMMUNICATION -- CONCLUSIONS TO BE DRAWN -- Chapter 11 Communicating with special groups -- TAPPING INTO CULTURAL DIVERSITY -- THE DIFFERENTLY ABLED -- AGE, GENDER AND SEXUAL ORIENTATION -- WORKING FROM HOME OR OUT ON THE ROAD -- THE UNPAID HEROES -- MICRO-ORGANIZATIONS -- CONCLUSIONS -- Chaper 12 The globally dispersed workforce -- THE CONSULTANCY APPROACH -- THINGS TO THINK ABOUT -- PAN-EMEA AND BEYOND -- Part 2 Getting it Right -- Practical Application -- Chapter 13 How to do it -- setting about communication -- WHAT YOUR PEOPLE WANT TO HEAR -- Chapter 14 We can all talk can't we? Face to face -- LISTENING IN ON EASY CONVERSATION -- HOW OTHERS DO IT -- OVERCOMING PRESENTATION SICKNESS -- Chapter 15 Leading from the middle -- ACCENTUATE THE POSITIVE -- MOVING IT ON -- SO WHAT MAKES THE MIDDLE SPECIAL? -- Chapter 16 The creative aspects -- writing, editing and designing it yourself.

0

Previously overlooked in the workplace, this book explores how internal communication is conducted across the different sectors and in organisations of differing sizes and complexity.

MIL

OverDrive, Inc.

177605

AAFF06D2-C814-4ECF-ADF0-BC318418DA8D

Effective internal communication.

074945265X

Communication in management.

Public relations.

BUSINESS & ECONOMICS-- Business Communication-- General.

Communication in management.

Kommunikation

Öffentlichkeitsarbeit

Public relations.

Unternehmen

BUS

BUS-- 007000

KJP

KJP

KJS

KJS

KJSP

KJSP

Smith, Lyn.

Mounter, Pamela.

20201204174428.0

pn

[Book]

Y