عنوان

Management speak :

0415306221

041530623X

9780415306225

9780415306232

b752728

Management speak :

[Book]

why we listen to what management gurus tell us /

David Greatbatch and Timothy Clark.

London :

Routledge,

2005.

xiv, 155 pages ;

23 cm

Includes bibliographical references (pages 143-150) and index.

"Management gurus continue to exert tremendous influence over management thinking and strategy, not only through their published works, but more significantly via the international management lecture circuit. Research suggests that public performances are critical to their popularity and success, and that the "best" gurus are all highly skilled in persuasive communication techniques. This book examines techniques, both verbal and non-verbal, used by gurus to communicate their messages and identifies several additional techniques which enhance the gurus' reputations as highly effective orators. It focuses on video recordings of public lectures given by Tom Peters, Rosabeth Moss Kanter, Kenneth Blanchard, Daniel Goleman, Gary Hamil, Charles Handy and Peter Senge who are all renowned for their public performances and the impact they have had on organizational life. Challenging and original, this text provides a unique insight into the management guru industry and the persuasive skills of some its leading proponents."--Jacket.

Business consultants.

Communication in management.

Oratory.

Persuasion (Rhetoric)

Art oratoire.

Communication en gestion.

Conseillers de gestion.

Persuasion (Rhétorique)

Business consultants.

Communication in management.

Deskundigen.

Management.

Oratory.

Persuasion (Rhetoric)

Retorica.

Greatbatch, David,1953-

Clark, Timothy,1964-

20201204121903.0

[Book]

Y