عنوان
پدید آورنده
موضوع
رده
HD30.37 .C33 2007
HD30
.
37
.
C33
2007
کتابخانه
محل استقرار
075068416X
9780750684163
b745668
Strategies and tools for corporate blogging /
[Book]
John Cass.
Boston :
Elsevier/Butterworth-Heinemann,
©2007.
xvi, 224 pages :
illustrations ;
23 cm
Includes bibliographical references and index.
The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.
0
Showing how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies, this book provides tools for companies to interact with customers through blogging communities and to use resources effectively, as well as strategies for writing articles.
Blogs.
Business communication-- Blogs.
Business enterprises-- Blogs.
Internet marketing.
Blogues.
Communication dans l'entreprise, Blogues.
Entreprises, Blogues.
Marketing sur Internet.
Blogs.
Business communication-- Blogs.
Business enterprises-- Blogs.
Internet marketing.
Kommunikation
Kommunikationspolitik
Unternehmen
Weblog
659
.
20285/4678
22
HD30
.
37
.
C33
2007
QP
345
rvk
Cass, John, (Gene John)
20201204055645.0
مطالعه متن کتاب [Book]
Y
