عنوان
پدید آورنده
موضوع
رده
HB74.P8 S74 1999eb
HB74
.
P8
S74
1999eb
کتابخانه
محل استقرار
1567509444
9781567509441
0275966410
b743388
The economy of icons :
[Book]
how business manufactures meaning /
Ernest Sternberg.
Westport, Conn. :
Praeger,
1999.
1 online resource (x, 176 pages)
Includes bibliographical references (pages 169-172) and index.
This text examines various industries to show how business endows products with evocative meaning. The author argues that foods now appeal through their sensuality and nosalgia, that houses and stores draw customers through their exoticism, and that tourist destinations offer thematic experiences.
Economy of icons.
Economics-- Psychological aspects.
Imagery (Psychology)
Symbolism in advertising.
Values-- Psychological aspects.
BUSINESS & ECONOMICS-- Economics-- Theory.
Economics-- Psychological aspects.
Imagery (Psychology)
Symbolism in advertising.
Values-- Psychological aspects.
BUS-- 069030
330/
.
01/9
21
HB74
.
P8
S74
1999eb
Sternberg, Ernest,1953-
20201204035420.0
pn
مطالعه متن کتاب [Book]
Y
