Accompanying CD contains examples of genres and sound effects discussed in the book.
Includes index.
From the Publisher: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Composition (Music)
Jingles (Advertising songs)-- Writing and publishing.
Music in advertising-- Instruction and study.
Radio advertising.
Television commercials.
Composition (Music)
Fernsehen.
Hörfunk
Jingles (Advertising songs)-- Writing and publishing.