Blogger; Blogger; Credits; About the Author; About the Reviewer; Preface; What This Book Covers; Who is This Book for; Conventions; Reader Feedback; Customer Support; Downloading the Example Code for the Book; Errata; Questions; 1. All Blogs Are Not Equal; Meet Georgia Peach, Fanatical Fruitier; The Way She Blogs Now; What's Out There; Cooking with Amy; Meeblog; BoingBoing; Innocent Drinks; What They Share; Time to Plan; Defining Goals; Attract More Readers; Bringing Them In; Facebook; Reddit; Digg; Reinforce her Brand, Build a Community; Sell More Fruits, Explore New Revenue Opportunities.
Adding Polish to the Template with Style(s)Creating Visual Interest with Backgrounds and Borders; Time for Action!-Adding Backgrounds and Borders; What Just Happened?; Creating a Three-column Template; Preparing to Modify Your Current Template; Time for Action!-Building a Three-column Template; What Just Happened?; Tweaking Template Images; Time for Action!-Editing the Header Image Width; What Just Happened?; Preparing to Style the Post Content Block; Adding a Custom Variable Tag to the Template; Time for Action!-Darken the Post Date; What Just Happened?
Displaying an Image Next to the Title of Each PostTime for Action!-Adding an Image to the Post Title; What Just Happened?; Adding Background Images to Post Text Blocks; Time for Action!-Editing Post Text Styles; What Just Happened?; Spicing up the Sidebar; Time for Action!-Editing the Sidebar Styles; What Just Happened?; Styling the Footer Section; Time for Action!-Editing the Footer Styles; What Just Happened?; Styling the Header Section of the Template; Time for Action!-Editing the Header Styles; What Just Happened?; Summary; 3. Social Bookmarking; How Social Bookmarking Works.
Measure and ImproveSummary; 2. Customize and Create Templates; Choosing a Theme; Presentation-It's About the Visual Things; Changing Blogger Templates without Code; Use the Test Blog; Customizing Page Elements; Managing Page Elements; Editing the Header Page Element, Title, and Description; Time for Action!-Changing the Header Text; What Just Happened?; Replacing the Header Image; Time for Action!-Adding an Image to the Header; What Just Happened?; Changing Blog Templates; Time for Action!-Picking a Customizable Blog Template; What Just Happened?; Changing the Fonts and Colors.
Time for Action!-Picking Colors with the Fonts and Colors EditorWhat Just Happened?; Choosing High Contrast Text Colors; Time for Action!-Changing the Text Color Using Hexadecimal Code; What Just Happened?; Matching the Font to the Blog; Time for Action!-Changing Template Fonts with the Fonts and Colors Editor; What Just Happened?; Time for Action!-Editing the Navbar Page Element; What Just Happened?; Choosing an Effective Layout; The Usual Suspects; ; Time for Action!-Making Sample Sketches; What Just Happened?; Pruning the Template Code; Designing the Visual Look.
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"This book goes beyond the basics of Blogger, a blog publishing system from Google with a user-friendly interface specifically designed for creating and maintaining weblogs. Users can easily create blogs that are dynamic, with solid content, and features such as RSS feeds, link-backs, photo slideshows, and integration with popular Google applications like Picasa. The book is aimed at current users of the Blogger platform who want to get the most out of Blogger, and people who use a different blogging platform and are planning on switching to Blogger. Blog owners who promote their own services, expertise, and products, and want to increase their blog's success by pushing the limits of what Blogger can do will get the most out of this book. The book doesn't require any specific knowledge of Blogger or the related technologies: RSS, CSS, HTML, and XML. Everything you need to know to grow beyond the basics is covered in this book."--Publisher description.