Writing music for television and radio commercials
[Book]
a manual for composers and students /
Michael Zager.
Lanham, Md. :
Scarecrow Press,
2003.
xii, 137 p. :
ill.
Includes index.
Excludes the sound disc which accompanied the original book.
Advertising agency process and structure -- Composing for radio and television commercials vs. composing for films -- Musical skills : how to approach composition for commercials -- Analyzing commercials (from a musical point of view) -- Underscoring : compositional techniques -- Arranging and orchestration concepts (including sound effects & sound design) -- jingle writing -- Composing for radio commercials -- Corporate videos and infomercials (long form commercials) -- The business of commercials.