عنوان
پدید آورنده
موضوع
رده
HD2741 .M53 2007eb
HD2741
.
M53
2007eb
کتابخانه
محل استقرار
0470986654
1119205999
9780470986653
9781119205999
b729700
The marketing director's role in business planning and corporate governance /
[Book]
Gerald Michaluk.
Hoboken, NJ :
John Wiley & Sons,
©2007.
1 online resource (xvi, 296 pages) :
illustrations
Includes bibliographical references (pages 275-276) and index.
The Marketing Director's Role in Business Planning and Corporate Governance; CONTENTS; ACKNOWLEDGEMENTS; ACRONYMS USED IN THE TEXT; CHAPTER 1: BOARD LEVEL IMPLICATIONS; CHAPTER 2: WHO DO WE SERVE AS DIRECTORS?; CHAPTER 3: THE TOOLS AND AIDS AVAILABLE TO THE MARKETING DIRECTOR; CHAPTER 4: MARKETING ADVANTAGE FROM TOP DOWN AND BOTTOM UP; CHAPTER 5: CORPORATE GOVERNANCE AND RISK ASSESSMENT; CHAPTER 6: INNOVATION AND BUSINESS PLANNING RESEARCH; CHAPTER 7: BUSINESS PLANNING PROCESS; CHAPTER 8: BENCHMARKING PERFORMANCE; CHAPTER 9: CORPORATE SYSTEMS TO AID MANAGEMENT AND CONTROL.
0
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Michaluk outlines marketing's key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a h.
OverDrive, Inc.
OverDrive, Inc.
7AD43ECA-703D-4DC2-8602-BC43BED6DFAF
Marketing director's role in business planning and corporate governance.
0470515805
Corporate governance.
Marketing executives.
BUSINESS & ECONOMICS-- Corporate Governance.
BUSINESS & ECONOMICS-- Leadership.
BUSINESS & ECONOMICS-- Organizational Development.
BUSINESS & ECONOMICS-- Workplace Culture.
Corporate governance.
Marketing executives.
BUS-- 071000
BUS-- 097000
BUS-- 103000
BUS-- 104000
658
.
4/01
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HD2741
.
M53
2007eb
Michaluk, Gerald.
20201215205608.0
pn
مطالعه متن کتاب [Book]
Y
