How to get started -- evaluating where you are now -- Getting clear about where you are going -- Understanding your marketplace and your competition -- Understanding your customer -- Creating solid foundations -- Getting the price right -- Developing your marketing message -- Determining your marketing methods -- Marketing methods that boost business with existing customers -- Marketing methods that attract new customers -- Profile building marketing -- Selling your services -- Completing your marketing plan -- The simple things that make a big difference -- Creating a marketing system -- Making it happen.
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A handy, pocket marketing consultant for small businesses, this title not only delivers great new ideas, but also shows how to apply them.
Eighty-five inspiring ways to market your small business