عنوان
پدید آورنده
موضوع
رده
HF5415.13 .R87 2010eb
HF5415
.
13
.
R87
2010eb
کتابخانه
محل استقرار
1282440640
1472535839
2940439346
6612440643
9781282440647
9781472535832
9782940439348
9786612440649
2940373728
9782940373727
b715152
The fundamentals of marketing /
[Book]
Edward Russell.
La Vergne, TN :
Distributed in the USA & Canada by Ingram Publisher Services,
©2010.
1 online resource (191 pages) :
illustrations (chiefly color).
AVA fundamentals
Includes bibliographical references.
The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing.
0
The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introduction to marketing structured around the traditional four 'P's' - product, price, promotion and place as well as the all important fifth 'P' - people. This framework will help you discover the key tools used to develop successful brands including selling theories, consumer behaviour, brand creation, strategic pricing, distribution methods, market research and strategic thinking.
Fundamentals of marketing.
9782940373727
Communication in marketing.
Marketing-- Management.
BUSINESS & ECONOMICS-- Green Business.
Communication in marketing.
Marketing-- Management.
Marknadsföring.
BUS-- 094000
658
.
802
22
HF5415
.
13
.
R87
2010eb
Russell, Edward.
20201208052725.0
pn
مطالعه متن کتاب [Book]
Y
