عنوان
پدید آورنده
موضوع
رده
HF5415.123 .C67 2004
HF5415
.
123
.
C67
2004
کتابخانه
محل استقرار
0750652942
9780750652940
b711542
Marketing communications management :
[Book]
concepts and theories, cases and practices /
Paul Copley.
London :
Elsevier Butterworth-Heinemann,
2004.
xiv, 441 pages :
illustrations ;
28 cm
Includes bibliographical references and index.
Truly comprehensive and international in its scope, this text makes critical reflections on the most important issues in marketing communications.
Communication in marketing.
Marketing-- Management.
Communicatie.
Communication in marketing.
Marketing
Marketing-- Management.
Marketing.
Marketingmanagement
Marktkommunikation
Unternehmen
658
.
802
22
HF5415
.
123
.
C67
2004
Copley, Paul,1952-
20201208021109.0
مطالعه متن کتاب [Book]
Y
