عنوان
پدید آورنده
موضوع
رده
HF5415.123 .Y468 1998
HF5415
.
123
.
Y468
1998
کتابخانه
محل استقرار
0750619236
9780750619233
b708577
Integrated marketing communications :
[Book]
the holistic approach /
Tony Yeshin.
Boston :
Butterworth Heinemann,
1998.
xi, 354 pages :
illustrations ;
25 cm
The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
"Published in association with The Chartered Institute of Marketing."
"Student"--Cover.
Includes bibliographical references and index.
1. Marketing communications -- an overview -- 2. Understanding the marketplace -- 3. Product and service strategies -- 4. The integration of marketing communications -- 5. Managing the marketing communications mix -- 6. Choosing and using marketing communications agencies -- 7. Advertising -- 8. The development of advertising -- 9. Media and media planning -- 10. Sales promotion -- 11. Direct marketing -- 12. Public relations -- 13. Sponsorship and product placement -- 14. Corporate communications -- 15. International marketing communications -- 16. Future developments in marketing communications.
0
Communication in marketing.
Communication in marketing.
Communication in marketing.
658
.
8/02
21
HF5415
.
123
.
Y468
1998
Yeshin, Tony.
Chartered Institute of Marketing.
20201207233207.0
مطالعه متن کتاب [Book]
Y
