Customer service from the customer's perspective / Stephanie D. Kendall -- Organizing for customer service / Robert J. Vance -- Using employee and customer perspectives to improve organizational performance / Scott M. Brooks, Jack W. Wiley, Emily L. Hause -- Brands, expectations, and experience / Clifton Lemon -- Customer service quality : selecting valued performers / Jerard F. Kehoe, David N. Dickter -- Staffing and selection strategies for service quality / Deborah L. Whetzel, Michael A. McDaniel -- Service encounter dynamics : strategies and tips for better customer service / Diane Catanzaro, Eduardo Salas -- "This call may be monitored" : performance management for service quality / Seymour Adler, Miriam T. Nelson -- What we need to know to develop strategies and tactics to improve service delivery / Lawrence Fogli.