Includes bibliographical references (pages 479-481) and index.
TABLE OF CONTENTS -- New branded world -- The brand expands: how the logo grabbed center stage -- Alt.everything: the youth market and the marketing of cool -- The branding of learning; ads in schools and universities -- Patriarchy gets funky: the triumph of identity marketing -- Brand bombing: franchises in the age of the superbrand -- Mergers and synergy: the creation of commercial utopias -- Corporate censorship: barricading the branded village -- The discarded factory: degraded production in the age of the superbrand -- Threats and temps: from working for nothing to free agent nation -- Breeding disloyalty: what goes around, comes around -- Culture jamming: ads under attack -- Reclaim the streets -- Bad mood rising: the new anticorporate activism -- The brand boomerang: the tactics of brand-based campaigns -- The tale of three logos: the swoosh, the shell and the arches -- Local foreign policy: students and communities join the fray -- Beyond the brand: the limits of brand-based politics -- Consumerism versus citizenship: the fight for the global commons.
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An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture.
No logo
Brand name products-- Political aspects.
Brand name products-- Public opinion.
International business enterprises-- Political aspects.
International business enterprises-- Public opinion.
Brand name products-- Public opinion.
International business enterprises-- Political aspects.
International business enterprises-- Public opinion.