عنوان
پدید آورنده
موضوع
رده
HD60.7 .C37 2019
HD60
.
7
.
C37
2019
کتابخانه
محل استقرار
3030024172
9783030024178
3030024164
9783030024161
Economic value and revenue management systems :
[Book]
an integrated business management model /
Alessandro Capocchi.
Cham, Switzerland :
Palgrave Macmillan,
[2019]
1 online resource
Includes index.
Intro; Preface; Acknowledgments; Contents; List of Figures; List of Tables; 1: Starting and Running a Business; From a Sharing to a Contamination Economy; Business and Entrepreneurship; The Entrepreneur; Entrepreneurship; Innovation and Entrepreneurship; New Entrepreneurship in Italy; Enki Stove: An Italian Start-up; References; 2: Time in Entrepreneurship; The Economic Business Cycle; The Meaning of Price; Management Operations; Measurement of the Management System; The Life Cycle of a Company: Accounting Period; The Time Dimension in Management Operations; References
3: Entrepreneurship, Business Cycle, and Creation of ValueAccounting and Managerial Tools; The Financial and Economic Dimensions; The Output of General Accounting: Financial Statements; The Balance Sheet; How to Read the Balance Sheet; Profit and Loss Statement; References; 4: The Short-Term Measurement of the Creation of Value: The Importance of Technical Efficiency; Creation of Economic Value: Profitability; The Technical Dimension of Business: Production Capacity and Productivity; Technical Efficiency and Economic Efficiency; The Relationship Between Volumes, Costs, Prices, and Revenues
7: Revenue Management Systems Based on Dynamic PricingPricing Models; Prospect Theory; The "Fairness" Concept; Dynamic Pricing Strategies; Dynamic Pricing Models; Management Implications of RM Systems Based on Dynamic Pricing; References; 8: Revenue Management Systems Based on Capacity Allocation; Capacity Allocation; Case Study; Capacity Allocation and Optimization; Capacity Allocation Control Mechanisms; Capacity Allocation with Two Classes; Littlewood's Rule; The Effectiveness of RM Systems Based on Capacity Allocation; References
9: The Measurement of Revenue Management Policies: RevPAR and Yield RateRM Systems; Indicators in RM Systems; RevPAR and Yield Rate; The Use of the RevPAR and the Yield Rate; References; 10: Economic Value and Revenue Management Systems: Case Studies; Differentiation: UNA Hotels & Resorts and Accor; UNA Hotels & Resorts; The CA Hotels Case; Direct Costing and Full Costing; Rationality and Strategy; Break-Even Analysis; Fixed Costs; Graphical Representation of the BEA; The Mathematical Representation of the BEA; The Unimib Travel Case; The Hotel Vittoria Case; The Hotel Piccadilly Case
The Origins of Kreislauf: Marginalist TheoryJohn Maurice Clark and the Division Between Fixed and Variable Costs; References; 5: The Impact of Technical Inefficiency on Business Management; The Illusion of Low Cost; The Importance of the Warehouse in the Business-Economics Dimension; Overbooking: A Virtual Warehouse; Case Study; References; 6: Revenue Management from a Business-Economics Perspective; From Technical Efficiency to an RM System; The Definition of RM; The Principles of RM; The Cannibalization Effect; The Implementation of RM Systems; References; Recommended Readings
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Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.
Springer Nature
com.springer.onix.9783030024178
Economic Value and Revenue Management Systems : An Integrated Business Management Model.
9783030024161
Revenue management.
Revenue management.
658
.
15/54
23
HD60
.
7
.
C37
2019
Capocchi, Alessandro
20200823074202.0
pn
مطالعه متن کتاب [Book]
Y
