Loughborough studies in communication and discourse
Includes bibliographical references and index.
Ideology, rhetoric and opinions -- Thinking as arguing -- Social representations and rhetoric -- The very ordinary life of young conservatives -- Arguments in fascist propaganda -- The concept of 'prejudice' -- Rhetorical and historical aspects of attitudes : the case of the British monarchy -- The argumentative nature of holding strong views -- Politics and the revival of rhetoric.
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A series of studies which aims to develop a rhetorical approach to social psychology, this book suggests that old insights about the rhetorical nature of argumentation can be used for exploring contemporary issues of ideology and opinion. Propaganda, arguments and prejudice are discussed.