عنوان

Wellness in whiteness :

0815377436

0815377444

1351234110

1351234129

1351234137

1351234145

9780815377436

9780815377443

9781351234115

9781351234122

9781351234139

9781351234146

9780815377436 (hbk)

Wellness in whiteness :

[Book]

biomedicalisation and the promotion of whiteness and youth among women /

Amina Mire.

1 Edition.

New York :

Routledge,

2019.

1909

1 online resource.

Routledge research in gender and society ;

78

Includes bibliographical references and index.

Situating skin : whitening biotechnology -- Pigmentation pathologies and regenerative whiteness -- "Face north and smile" : biomedicalization of ageing and "science based" whiteness therapy -- Racialising consumption : skin-whitening and the global look -- Entrepreneurial innovation in skin-whitening biotechnology : ethical and social implications -- Index.

0

The Open Access version of this book, available at https://www.taylorfrancis.com/books/9781351234146, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ageless beauty', brightened', youthful skin and solutions to pigmentation problems' for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalized health and wellness industries - which requires the active participation of consumers in the biomedicalization of their own bodies - Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.

Taylor & Francis

9781351234146

Wellness in whiteness

9780815377436

Aging-- Prevention.

Beauty, Personal.

Body image in women.

Body image.

Whites-- Race identity.

Aging-- Prevention.

Beauty, Personal.

Body image in women.

Body image.

SOCIAL SCIENCE / General

SOCIAL SCIENCE / Sociology / General

Whites-- Race identity.

JHB

SOC-- 000000

SOC-- 026000

Mire, Amina

20200822134834.0

rda

[Book]

Y