Go Sell It on the Mountain: The Religions of Iconic Brands Apple, Nike, and Disney
[Thesis]
R. Vann Graves
Moore, Diane L.
Harvard University
2014
77
Committee members: Houston III, Charles J.; Powell, Sarah E.; Schopf, Sue W.
Place of publication: United States, Ann Arbor; ISBN=978-1-321-04922-0
A.L.M.
Studio Arts and Film
Harvard University
2014
Western popular culture often suffers from a lack of understanding of religious doctrine and tradition. A 2010 U.S. Religious Knowledge Survey conducted by the Pew Research Center showed that the level of American religious illiteracy is extremely high: 45% of Catholics in the United States do not know that their church teaches that the bread and wine used in Communion do not merely symbolize, but actually become the body and blood of Christ. 53% of Protestants cannot correctly identify Martin Luther as the person whose writings and actions inspired the Protestant Reformation, which made their religion a separate branch of Christianity. 43% of Jews do not recognize that Maimonides, one of the most venerated rabbis in history, was Jewish. 47% of Americans know that the Dalai Lama is Buddhist. 38% correctly associate Vishnu and Shiva with Hinduism. 27% of Americans correctly answer that most people in Indonesia--the country with the world's largest Muslim population--are Muslims. (Pew 1)
Religion; Marketing; Communication
Philosophy, religion and theology;Social sciences;Communication and the arts;Advertising;Branding;Communication;Marketing;Religion;Theology