عنوان

The Information Superhighway and Private Households :

3642484239

9783642484230

b568914

The Information Superhighway and Private Households :

[Book]

Case Studies of Business Impacts

edited by Walter Brenner, Lutz Kolbe.

Heidelberg

Physica-Verlag HD

1996

(x, 427 pages 110 illustrations)

From the contents: Computerized Information Processing of the Private Household --; Infrastructures: Microsoft brings Personal Computing Home --; Digital Devices and Advanced Technology for the Consumer Market --; Oracle Media --; Enabling the Information Age --; Deutsche Telekom's Network Platform for Interactive Video Services --; Applications: Books of the Next Generation --; Reading on the Electronic Frontier --; Electronic Agents and the Market Place --; Home Systems --; The Vision --; Private Household Shopping Behavior --; Interactive Multimedia and In-Home Marketing --; TV of the Future --; The Future of TV --; Information Technology and Applications for Elderly and Disabled People --; Current Projects: The Information Society --; Developments in the Triad of Europe, North America and Japan --; Multimedia Application Services --; Time Warner Cable Full Service Network --; Burda New Media's Multimedia Activities for Private Customers --; Impacts and Implications: New Products and Services for Private Households on the Information Highway --; Seven Theses on Successful Market Development for Home Management Systems --; Computer Use at Home: A Cultural Challenge to Technology Development.

The use of information technology in the private household for consumers gains in importance. A whole new world of computerized home applications is already in place or under development. The market potential for the future will arise from the fact that information technology influences all parts of our private life as the discussion on Information Superhighways, the Information Society, Video-on-Demand, Smart Houses, Interactive TV, Internet, Cyberspace or Multimedia shows. This book deals with infrastructures, applications, current projects and business impacts of information technology for the private home. After a first introductory section the second part discusses software, hardware and network issues. The third part explains the broad range of applications. The fourth links infrastructures and applications by a description of current projects in Asia, North America and Europe. Finally, the main business and market implications are explored. Authors from science and well-known international companies like IBM, Microsoft, Sony, Philips, Silicon Graphics, Oracle or Andersen Consulting introduce the new field of information technology for private households.

Economics.

Management information systems.

Marketing.

edited by Walter Brenner, Lutz Kolbe.

Lutz Kolbe

Walter Brenner

[Book]

Y