عنوان
پدید آورنده
موضوع
رده
HD9999.L853 C538 2014
HD9999
.
L853
C538
2014
کتابخانه
محل استقرار
113743256X
1349492450
9781137432568
9781349492459
b544294
The luxury market in Brazil :
[Book]
market opportunities and potential
Claudio Diniz ; translated by Tina Turkie.
Houndmills, Basingstoke
Palgrave Macmillan
2014
(xiv, 181 pages)
1. The Luxury Universe --;2. The Global Luxury Market --;3. The Luxury Market in Brazil --;4. Who Are the Luxury Consumers in Brazil? --;5. Communication, Advertising and Events --;6. Distributing Luxury Products and Services in Brazil --;7. The Wealthiest and Most Powerful Cities in Brazil --;8. Challenges for the Luxury Market in Brazil --;9. The Potential of the Brazilian Luxury Market --;10. Successful Brazilian Enterprises --;11. The Future for Brazil and Its Luxury Market --;12. How to Participate in This Market, as an Entrepreneur or an Employee --;13. Conclusion.
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
O mercado do luxo no Brasil.
BUSINESS & ECONOMICS -- Commerce.
BUSINESS & ECONOMICS -- Marketing -- General.
Luxury goods industry -- Brazil.
HD9999
.
L853
C538
2014
Claudio Diniz ; translated by Tina Turkie.
Claudio Diniz
مطالعه متن کتاب [Book]
Y
