عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
3642571417
9783642571411
b537903
How to Win Customers in the Digital World :
[Book]
Total Action or Fatal Inaction
by Peter Vervest, Al Dunn.
Berlin, Heidelberg
Springer Berlin Heidelberg
2000
(xxi, 244 pages 34 illustrations)
1 The boardroom agenda --;1.1 Win with your customer --;1.2 The impact of digital business technologies --;1.3 What makes it so difficult? --;1.4 The Total Action scorecard --;1.5 The Total Action model --;1.6 Questions from the board --;2 Digital business technologies and Total Action --;2.1 The new digital business technologies --;2.2 Why are digital business technologies so important? --;2.3 Total Action elements --;2.4 The Total Action model --;3 Weeding out Fatal Inaction --;3.1 What is Fatal Inaction? --;3.2 The roots of Fatal Inaction --;3.3 The characteristics of Fatal Inaction --;3.4 Moving out of Fatal Inaction --;3.5 The Total Action scorecard --;3.6 The sum is greater than the parts --;4 The Total Action casebook --;4.1 The casebook approach --;4.2 The US Army case --;4.3 The American Airlines case --;4.4 Banking on information: the First Direct case --;4.5 Total Action policing --;4.6 Trying to connect to you --;4.7 The postman never rings twice --;5 Engaging outside-in: the route to Total Action --;5.1 The challenges of Total Action --;5.2 Why should we do this ... and what's different? --;5.3 Where --;and how --;do we begin? --;5.4 Mindset over matter --;5.5 What next? --;Notes --;About the authors.
The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers.
Economics.
Industrial management.
Marketing.
by Peter Vervest, Al Dunn.
Al Dunn
Peter Vervest
مطالعه متن کتاب [Book]
Y
