blending qualitative and quantitative approaches /
Scott W. VanderStoep, Deirdre D. Johnston
1st ed
San Francisco, CA :
Jossey-Bass,
c2009
xviii, 330 p. :
ill. ;
24 cm
Includes bibliographical references and index
Understanding research -- The who, how, and why of research -- Quantitative research: measurement and data collection -- Quantitative research: descriptive and correlational designs -- Quantitative research: basic experimental designs -- Quantitative research: advanced experimental designs -- What is qualitative research? -- Planning your qualitative study: design, sampling, and data analysis -- Qualitative research methods: ethnography, phenomenology, cast study, textual analysis, and applied research -- Qualitative research tools: interviewing, focus groups, and observation -- Presenting your research findings
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Offering an introduction to social research, this book explores all stages of the research process and features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies