عنوان
پدید آورنده
موضوع
رده
HF5415.32 .G465 2001
HF5415
.
32
.
G465
2001
کتابخانه
محل استقرار
0472112201 (Cloth : alk. paper)
b528870
Preference pollution :
[Book]
how markets create the desires we dislike /
David George
Ann Arbor :
University of Michigan Press,
c2001
xi, 201 p. :
ill. ;
24 cm
Economics, cognition, and society
Includes bibliographical references (p. 181-193) and index
Chapter 1. Introduction -- Chapter 2. Freedom to choose -- Chapter 3. Market failure in the shaping of tastes -- Chapter 4. Fortifications, extensions, clarifications -- Chapter 5. Market failure or human imperfection? -- Chapter 6. The critic's retreat -- Chapter 7. Sexual choices: the first order's rise and the second order's fall -- Chapter 8. Risk taking: the rise of the gambler -- Chapter 9. The surge of consumer credit -- Chapter 10. Conclusion
0
Consumer behavior
Consumers' preferences
Marketing
658
.
8/342
21
HF5415
.
32
.
G465
2001
George, David, (David L.)
20020212074756.0
مطالعه متن کتاب [Book]
Y
