creating great products and services for an uncertain world /
Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens
First edition
Sebastopol, CA :
O'Reilly Media,
2008
viii, 178 pages :
illustrations ;
23 cm
"Adaptive Path"
"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website