10 crucial strategies to survive hard times or close down & move on /
Ralph Warner & Bethany K. Laurence
1st ed
Berkeley, Calif. :
Berkeley, Calif. :
Nolo,
Nolo,
2009
2009
316 pages ;
23 cm
Includes index
Can you save your business? -- Don't ignore bad news -- Control your cash flow -- Minimize liability for your debts -- Concentrate on what's really profitable -- Innovate on a shoestring -- Identify your customers -- Don't waste money on ineffective marketing -- Handle layoffs fairly - and keep your best people -- Don't work too much -- Work with your best competitors -- How to close down your business -- Dealing with debt : bankruptcy and its alternatives -- How to prepare a profit and loss forecast and cash flow analysis
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Written by a business owner who has survived three decades of challenges, this resource provides 12 no-nonsense strategies for small business owners on protecting personal assets from creditors and surviving the current recession