عنوان
پدید آورنده
موضوع
رده
HF5415.153 .K53 2005
HF5415
.
153
.
K53
2005
کتابخانه
محل استقرار
1591396190 (hardcover : alk. paper)
9781591396192 (hardcover : alk. paper)
b517244
Blue ocean strategy :
[Book]
how to create uncontested market space and make the competition irrelevant /
W. Chan Kim, Renée Mauborgne
Boston, Mass. :
Harvard Business School Press,
c2005
xv, 240 p. :
ill. ;
25 cm
Includes bibliographical references (p. [223]-229) and index
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description
Market segmentation
New products
658
.
8/02
22
HF5415
.
153
HF5415
.
153
.
K53
2005
.
K53
2005
Kim, W. Chan
Mauborgne, Renée
20080912111408.0
مطالعه متن کتاب [Book]
Y
