leveraging real-time data to become a more competitive and successful company /
Norm Johnston.
1 online resource (240 pages)
Includes bibliographical references and index.
Foreword 1. A Few Words About Data;Jeffrey Cole2. The World's Largest Focus Group; Laurent Burman3. #Happy Customers; Nathan Summers4. Exploring the Spectrum; Caspar Schlickum5. Blurred Lines; Vikesh Shah and Jim Downing6. Heavy Lifting; Jeffrey Roers7. Light Touch; Curt Hecht8. Through the Looking Glass; Brian Wong