عنوان
پدید آورنده
موضوع
رده
HT325 .K65 2006
HT325
.
K65
2006
کتابخانه
محل استقرار
(pbk. : alk. paper)
075067945X
dltt
Tourism Marketing for cities and towns :
[Book]
using branding and events to attract tourism /
Bonita M. Kolb
Boston :
Elsevier/Butterworth-Heinemann,
c2006
xvi, 310 p. ;
22 cm
Includes bibliographical references and index
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration
0
City promotion
Tourism-- Marketing
HT325
.
K65
2006
Kolb, Bonita M
20060515000000.0
مطالعه متن کتاب [Book]
Y
