Machine generated contents note: ch. 1 Why I Love Google+ -- ch. 2 How to Get Started -- ch. 3 How to Master Circles and Streams -- ch. 4 How to Make an Enchanting Profile -- ch. 4+ How to Achieve Trustworthiness -- ch. 5 How to Comment -- ch. 6 How to Share Posts -- ch. 6+ How to Optimize for Social Search -- ch. 7 How to Share Photos -- ch. 8 How to Respond to Comments -- ch. 9 How to Hang Out and How to Chat -- ch. 10 How to Get More Followers -- ch. 10+ How to Be a Little Fish in a Big Pond -- ch. 11 How to Deal with Bozos -- ch. 11+ How to Thrive in the All-Boys' Club -- ch. 12 How to Avoid Cluelessness -- ch. 13 How to Get Google+ Help -- ch. 14 How to Master Google+ -- ch. 15 How to Evangelize Google+.
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Kawasaki explains how to use and master the most important Google+ mechanics. He describes the best ways to get started, construct a compelling profile, achieve trustworthiness, optimize for social searches, post and share comments and photos, respond to comments, and gain followers.